Identity

Category
Branding, Digital, Identity

Assessing Your Summer Digital Marketing Strategy.

Coming roughly halfway through the year, the slight summer lull is a great time in which ...

Branding, Digital, Guidance

The Tangible Value or ‘Equity’ of Your Brand.

There are few business and industry sectors that love a buzzword more than marketing and advertising ...

Guidance, Help & Advice, Identity

How Much Should I Spend on Digital Marketing?

The short answer is, of course, the same amount as the length of a piece of ...

Branding, Guidance, Identity

Does your brand have a personality?

And, more to the point, is it one people will like, relate to and develop loyalty ...

Branding, Guidance, Identity

Skating to where the puck is going to be.

This quote from Canadian ice hockey legend Wayne Gretzky, (which the late Steve Jobs adopted as ...

Comms, Guidance, Identity

Clear communication in a crisis.

If your business is forced to change or close temporarily through no fault of your own, ...

Identity, Strategy

The DNA of a strong identity.

Creating memorable identities that tick all the boxes is much harder than you may think. Let’s ...

Identity, Strategy

How much bang to expect for your buck?

Somewhat ironically for an industry that’s all about colour, the issue of budgeting for design and ...

Branding, Guidance, Identity

Let it go.

We understand completely that it can be hard to hand over to a relative stranger (or ...

Branding, Identity

The Importance Of Investing In Your Brand.

Since brand development is at the heart of everything we do, you won’t be surprised to ...

Branding, Identity

Can my logo be bigger?

If you’re not a designer/art director you might not be aware of this – but the ...