Guidance
Category
The Tangible Value or ‘Equity’ of Your Brand.
There are few business and industry sectors that love a buzzword more than marketing and advertising ...
How Much Should I Spend on Digital Marketing?
The short answer is, of course, the same amount as the length of a piece of ...
Thought leadership as a driver of SEO.
It seems like everyone’s talking about ‘Thought Leadership’ lately – but we’re not so sure that ...
Does your brand have a personality?
And, more to the point, is it one people will like, relate to and develop loyalty ...
8 signs it’s time for a new website.
Remember the distant dying years of the last (although hopefully not final) century, when the internet/world ...
Skating to where the puck is going to be.
This quote from Canadian ice hockey legend Wayne Gretzky, (which the late Steve Jobs adopted as ...
Content is king.
Of all the many facets of a website design and build project there’s one in particular ...
Clear communication in a crisis.
If your business is forced to change or close temporarily through no fault of your own, ...
How to pick the right people for your project.
Whether it’s for a re-branding, a new website or other design-led project or as a long-term ...
Little fish in a big pond.
There’s no escaping the fact the mountain is fairly big for start ups in terms of ...
Let it go.
We understand completely that it can be hard to hand over to a relative stranger (or ...