It’s the ultimate first and last impression and becomes how your clients will perceive you. It’s the face, and importantly the character of the business. Your branding dictates the agenda and tone of your business, it is therefore critical to pin point it from the outset.
Conveying a message.
Great branding will immediately capture the essence of what your company / product or service need to convey.Eg: fun, serious, corporate, luxury, exclusive etc etc… get it right and it can transform your venture.
We have helped countless of Herts companies and more, to achieve the perfect identity.
Consistency in your Branding is key.
The aesthetics must stay professional, copy must remain coherent and ‘on brand’. We will help you with typeface choices and master colour palettes. Any deviation from this and you can cheapen and diminish your brand very quickly.
Not only do we create strong identities, logos and supporting assets for our Herts clients. We also assist with straplines, corporate messaging and brand values.
Guidelines help keep it bulletproof.
Once we have perfected all the assets above for you, we will construct a comprehensive PDF document stipulating how to use (and how not to use!) your brand – This helps ensure third party companies and internal employees keep your new identity strong / consistent and help to ensure that your brand integrity is not weakened.
We are experts at creating engaging yet exacting guidelines for all our Hertfordshire clients.